Privacy Policy
Last Updated: January 2026
Lincoln MacKinnon ("we," "us," "our," or "Company") operates the website lincolnmackinnon.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. By accessing and using the Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other contact details you voluntarily provide through contact forms or account registration.
- Technical Data: IP address, browser type, device type, operating system, and pages visited.
- Usage Data: Time spent on the Site, links clicked, content accessed, and user interactions.
- Cookie Data: Information stored through cookies and similar tracking technologies.
We do not knowingly collect personal information from individuals under 18 years of age. Users must be of legal age to gamble in their jurisdiction to access our content.
How We Use Information
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:
- Analyze Site usage through analytics platforms to understand user behaviour and improve content.
- Track affiliate conversions and commissions from casino and betting site partners.
- Improve and enhance the functionality and content of the Site.
- Respond to your inquiries, comments, and requests.
- Send promotional emails and newsletters (where you have opted in).
- Comply with legal obligations and prevent fraudulent activity.
Cookie Policy
The Site uses cookies to enhance your experience. Cookies are small files placed on your device that help us recognize you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Necessary for Site functionality and security.
- Analytics Cookies: Track user behaviour and Site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals to casino and betting partners to attribute conversions.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impair Site functionality. For more information, visit allaboutcookies.org.
Third-Party Links
The Site contains links to external websites, including online casinos, sportsbooks, and other affiliate partners. We are not responsible for the privacy practices or content of these third-party websites. We strongly encourage you to review the privacy policies of any external site before providing personal information or engaging in transactions.
When you click on affiliate links and visit partner sites, those operators may collect data independently from you. This Privacy Policy does not cover third-party data collection practices.
Your Rights
Depending on your location, you may have certain rights regarding your personal information:
Australian Users: Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), you have the right to:
- Access personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information (subject to legal obligations).
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
EU/UK Users: Under the General Data Protection Regulation (GDPR), you have rights including data access, rectification, erasure, and data portability.
US Users: Certain US states have enacted privacy laws (CCPA, VCCPA, etc.) granting rights to access, delete, and opt-out of data sales.
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. Typically:
- Personal data is retained for 3 years after the last interaction with the Site.
- Analytics data is retained for 26 months.
- Affiliate tracking data is retained for 12 months for commission reconciliation.
- Data may be retained longer if required by law or for legal claims.
You may request deletion of your data at any time by contacting us.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us at:
Email: privacy@lincolnmackinnon.com
Website: lincolnmackinnon.com
We will endeavour to respond to all privacy inquiries within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner.
Disclaimer: This Privacy Policy is provided for informational purposes. Lincoln MacKinnon does not provide legal advice. Users should consult with a qualified legal professional regarding their specific jurisdiction's privacy laws and regulations. Gambling and betting are subject to strict regulations in Australia and other jurisdictions. Users must comply with all applicable laws and regulations in their region.